Travis Napper was named by Secretary Stacy Hurst as the director of Tourism in April of 2020. In his role, he oversees the Tourism Division in its mission to improve the economy of Arkansas by generating travel and enhancing the image of the state. This is carried out through the work of three areas within the Tourism Division: sales, marketing and development, and welcome centers. His career began in university recruitment and orientation, but he has spent the past 10 years in destination marketing on the local and state level. Napper holds a bachelor’s degree in marketing from Louisiana Tech University. In 2016, he received the Certified Destination Management Executive (CDME) designation.